Durden was born when Owner, Andrew decided that he wanted to sell simple, classy watches to men and women who appreciate high quality pieces at a great value. 

Durden watches are for people who prefer a watch that can be worn for all occasions, whether it's to complete an effortless look or to accessorize a formal look.

Watch our commercial below to learn about our philosophy.

First Official Commercial from Durden on Vimeo.

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